AXE peep hole

dabitch's picture
Posted by dabitch on 11. March 2006 - 14:08

AXE might be the most fun client to work on in the middle east, judging by the crazy ideas they've done. Here's another example, this one was created by Ash Chagla and SM Ziyad at Lowe United Arab Emirates.

(more inside)

Ash explains: "The stickers were placed above urinals and toilet bowls at the appropriate height - to bring out the AXE Effect, and to give our captive target audience a bit of a laugh."

This ambient idea was shortlisted at Cannes 2005 and a Silver at Epica 2005. It feels a little more "on" the axe tone as well, here women want you so bad that they drill holes through thick marble walls just to peek at you. ;)

Does anyone know what that showerhead on the left is for?

For more AXE commercials, follow this link.

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Submitted by AshChagla on 12. March 2006 - 8:54.
AshChagla's picture

The showerhead on the left is found in washrooms in most Muslim countries, as it is part of the Islamic hygiene ritual.

Submitted by dabitch on 12. March 2006 - 12:27.
dabitch's picture

So, my gut instinct is correct then, it's fo the pee-pee? ;)

Submitted by Plone on 31. March 2006 - 14:54.
Plone's picture

regrettably not: it's for the ca-ca. The local faecal tradition is that the khazis do not come equipped with toilet paper as a default option: just the damn hose-thing, as I found to my cost while working in Qatar. That's also why you never pick up food with the left hand. Move along now, please.

Submitted by dabitch on 31. March 2006 - 15:13.
dabitch's picture

Oh dear. I never learn. I didn't wanna know.....*thinks of other things*

Submitted by Plone on 31. March 2006 - 15:40.
Plone's picture

Yes, sorry to have been of service. Until next time.

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