Bacon Strips, comic strips about and featuring bacon, are found on the website republicofbacon, a site for Maple Leaf Bacon dedicated to bacon and the people who love it from john st., Toronto.
The site is part of a campaign to announce Maple Leaf Bacon's new re-closable packaging, as well as creating a community for bacon lovers. Like any country, Republic of Bacon has many attractions: A casino where you can win bacon for a decade. A Red Light District where you can watch edgier videos, restaurants where you can find select bacon recipes, a Public Service Announcements section where a Bacon Safety Sergeant provides bacon safety tips and even a national anthem.
Agency: john st., Toronto
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director/Illustrator: Patrick Shing
Copywriter: Paul Constantakis