Lew'Lara TBWA, Sao Paulo made this ad for Baden Baden, who employs only 23 in their micro brewery and make a real "hand made" beer. To emphisize hand made, they stitched a glass of beer on to the page.

Three more executions (not stitched) inside.

Agency: Lew´Lara\TBWA, São Paulo Kudos: Rogerio Miranda (Photographer) Jaques Lewkowicz (Executive Creative Director) André Laurentino (Executive Creative Director) Renato Lopes (Art Director) João Braga (Copywriter)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.