Lew'Lara TBWA, Sao Paulo made this ad for Baden Baden, who employs only 23 in their micro brewery and make a real "hand made" beer. To emphisize hand made, they stitched a glass of beer on to the page.

Three more executions (not stitched) inside.

Agency: Lew´Lara\TBWA, São Paulo
Rogerio Miranda (Photographer)
Jaques Lewkowicz (Executive Creative Director)
André Laurentino (Executive Creative Director)
Renato Lopes (Art Director)
João Braga (Copywriter)


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.