Lew'Lara TBWA, Sao Paulo made this ad for Baden Baden, who employs only 23 in their micro brewery and make a real "hand made" beer. To emphisize hand made, they stitched a glass of beer on to the page.

Three more executions (not stitched) inside.

Agency: Lew´Lara\TBWA, São Paulo
Rogerio Miranda (Photographer)
Jaques Lewkowicz (Executive Creative Director)
André Laurentino (Executive Creative Director)
Renato Lopes (Art Director)
João Braga (Copywriter)


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.