Tough (and sweaty) situations call for a tough strip. JWT Sydney went undercover to shoot this ad with photographer Simon Harsent.

Photographer - Simon Harsent
Executive Creative Director - Andy DiLallo
Executive Creative Director - Jay Benjamin
Art Director - Blair Kimber
Copywriter - Adam Fine
Copywriter - Hamish Grieve
Retoucher - Marcus Thyer & Lee Turner
Client Service - Peter Bosilkovsky
Agency Producer - Graeme De Vallance


Comments (1)

  • TDD's picture

    I want my bandages to be clean and sterile. When I look at that ad, I think of intravenous drug addicts.

    Apr 23, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.