In effort to get people on the other end of the line realizing that they are contributing to the risks taken by drivers who talk on the phone, agency mudra group decided to go all out with blood splattering visuals to drive home the point.

"Don't talk while he drives" for the driver should be concentrating on driving, and that's it.

Client: Bangalore Traffic Police Agency : mudra group Joono Simon (Executive Creative Director) Vinci Raj (Art Director) Akhilesh Bagri (Copywriter) Sathish (Retoucher) Malikarjun (Photographer)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.