BBDO Düsseldorf GmbH was asked to increase awareness for Extra White from Wrigley's with a minimum budget. Their solution was a round sticker, which was positioned under the coffee cup that gave all drinkers an "Extra White" smile. The result was surprised faces, stolen cups and a significant increase in sales during the promotion.

Agency: BBDO Düsseldorf GmbH Art Director: Patrick Hahne, Milena Hirschochs and Jan Buchholz Copywriter: Elias Kouloures CD: Sebastian Hardieck, Marie-Therese Schwengler

Comments (5)

  • malkie66's picture

    That's funny! I can see a whole series here. Did they only use that one horsey-looking mouth?

    Nov 03, 2006
  • caffeinegoddess's picture

    We were only sent in images that used that one mouth. Guessing since they were on a budget, it was cheaper to print only one set of stickers.

    Nov 03, 2006
  • Dabitch's picture

    ....or they just had one cup and everyone in the office pose.

    Not that I'm cynical and distrustful or anything. ;)

    Nov 03, 2006
  • Hygge's picture

    That's true for 93.7% of the award winning virals though.

    Still, I think it is a very cute idea. And it will win awards (Not at the ADCD though, they blocked entries that only ran for award festivals)

    Nov 12, 2006

Leave a comment

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.