Be Super Ordinary

By taking the Fire Safety Audit on Facebook people are protecting their family and community, as well as helping the firefighters do their job. They deserved to be honoured. So all of them will have their face projected on a 3 metre high bronze statue with a digital face in the Sydney CBD.

URL: Client: NSW Fire & Rescue Agency: MercerBell, Sydney Executive Creative Director: David Bell Digital Creative Director: Carmela Soares Art Director: Ben Ient Copywriter: David Barton Head of Copy: Simon Gaffney Digital Development Director: Scott Forrester Account Director: Iain Griffin Agency Producer: Lucy Proffitt Designer: Dan Fowler Designer: Gene Stapleton Production: DI The Creative Shop, Liu & Balboa Sculptures Country: Australia Launch: August 2011

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