"For beautiful city. Clean after your dog." reads the ha-ha-ha not funny at all line in this Serbian ad from the city of Belgrade that aims to encourage people to pick up after their dogs. So other people can check out their ass? To dodge the obvious "sexist" complaint they've even tossed in one man in the campaign that consists of four butt-shots. Oh hooray. This is my bored face.

Advertising Agency: McCann Erickson Belgrade, Serbia Creative Directors: Jana Savic Rastovac, Vladimir Cosic Art Directors: Marija Milankovic, Lidija Milovanovic Copywriter: Marija Milankovic Photographer: Marko Savic New business manager: Milos Stankovic

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • malkie66's picture


    BTW "Clean after your dog" should read "clean up after your dog"

    Sep 26, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    They don't speak English in Belgrade. Worrying about a grammatically incorrect translation when the ad is this bad is a bit misplaced, don't you think?

    Sep 26, 2011
  • malkie66's picture

    They don't speak English in Belgrade! Who knew?

    "Bad"? I would have said it's "badass".

    Misplace that.

    Sep 26, 2011
  • Dabitch's picture

    I think we can all agree that these ads are shite no matter what angle we look at them from. (ba-dum-tish!)

    Sep 26, 2011

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