Ben and Jerry's Ireland introduced their new Core flavour Karamel Sutra to Dublin via this installation where a giant spoon dug into Dublin's core to find said ice-cream. To create this, Ben & Jerry teamed up with street art activist Will St Leger and built this punny "good to the core" moment in Dublin’s city centre. Shame we can't eat it, I need about this much Ben&Jerry's right now. Maybe a touch more.
Ad agency: Thinkhouse