Bob Marley, James Brown and Elvis are the interests borrowed for this "The only difference is the voice," lozenge campaign.

Agency: JWT São Paulo Mario D'Andrea (Executive Creative Director) Mario D'Andrea / Roberto Fernandez (Creative Director) Sthefan Ko (Art Director) Luiz Filipin (Copywriter) Regis Fernandez (Photographer) Paulo César (Retoucher) Julio Freitas (Retoucher)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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