Hu Jintao & Barack Obama kissing
'What does 'unhate' mean? ' Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
- Alessandro Benetton, Executive Vice President

See also the Unhate foundation while you scratch your head and wonder how this sells sweaters.

By the way, back in 2003 this street art showed Saddam and Bush kissing so I'll add unoriginal to that.

Bennetton

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment