JWT Mumbai had some fun cutting out bits of the billboard in the shape of paint roller strokes for dramatic effect.

Agency: JWT Mumbai

Tista Sen : Executive Creative Director
Nandita Chalam : Creative Director
Minal Phatak : Copywriter / Art Director
Fabricator: Alakh Publicity, Tushar Rechwad.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.