JWT Mumbai had some fun cutting out bits of the billboard in the shape of paint roller strokes for dramatic effect.

Agency: JWT Mumbai

Tista Sen : Executive Creative Director
Nandita Chalam : Creative Director
Minal Phatak : Copywriter / Art Director
Fabricator: Alakh Publicity, Tushar Rechwad.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.