Playing off the old fish tale "this big, honest" for canned fish is pretty funny!
Unless you think about it too long. Because then you say "Wait a second, those fish tales are always about the one that got away, so why would a guy be telling a story about the size of a can that obviously can't go anywhere."
Ad Agency: BBDO Russia
Creative Director – MIHAI COLIBAN
Copywriter – ARTEM MUKHIN, ANDREY SIVKOV
Art Director – OLEG PANOV, MAXIM KITAEV, MIHAI COLIBAN
Illustrator – NISHIKANT PALANDE
Art Buyer – GIULIANA GIORA
Account Manager – EKATERINA KONOVALOVA