Berrge Tattoo wanted only skilled artists to apply for their job opening, so they printed a skin-toned ad with QR code in it. A QR code that could only work if the applicant had a steady hand when filling it in. Clever. Finally someone is using QR codes in a way smarter than most.

"New tattoo artists wanted. To apply, fill in the QR code carefully."

Advertising Agency: BÜRO, Istanbul, Turkey Creative Directors: Ilker Zaharya, Esra Ayas Özalp Art Director: Nilüfer Abaylı Copywriter: Ceren Orun