Berrge Tattoo wanted only skilled artists to apply for their job opening, so they printed a skin-toned ad with QR code in it. A QR code that could only work if the applicant had a steady hand when filling it in. Clever. Finally someone is using QR codes in a way smarter than most.

"New tattoo artists wanted. To apply, fill in the QR code carefully."

Advertising Agency: BÜRO, Istanbul, Turkey Creative Directors: Ilker Zaharya, Esra Ayas Özalp Art Director: Nilüfer Abaylı Copywriter: Ceren Orun

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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