Burn, which is an energy drink now part of the Monster Energy conglomeration, is making a big comeback as beign the official energy drink partner of France's hottest electronic music festivals: Nuits Sonores (Lyon), Weather Festival (Paris)Astropolis (Brest ), the Peacock Society (Paris) and Marsatac (Marseille).

These posters are a celebration of liver-melting energy drinks and dance music. Since the drink is called Burn I guess they were obliged to use the fire motif, which feels a bit first thought to me. Out of the posters, the heat vision stuff and snowy TV backgrounds are slightly less expected.

CLIENT BURN CLIENT MANAGEMENT LAURA GRIBOMONT LARS ANDERSON AGENCY BETC POP AGENCY MANAGEMENT ISABELLE TARDIEU CHARLOTTE BALS JOSEPHINE HUON DE PENANSTER FABRICE BROVELLI CREATIVE DIRECTOR JASMINE LOIGNON MUSIC CREATION DIRECTOR CHRISTOPHE CAURRET ART DIRECTOR CHLOE PERIGNON ROMAIN DUCOS COPYWRITER GUILLAUME PALMANTIER TRAFFIC MARINE POINT PRODUCER BETC POP PRODUCTION COMPANY LE CREATIVE SOUND PRODUCTION BETC POP DIRECTOR LE CREATIVE