about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (9)

  • purplesimon's picture
    purplesimon

    They just couldn't afford the model release fee so they covered the face!

    It's an okay idea but not the best I've ever seen. Then again, in a country that bans billboards, this could well be the best way to reach your desired audience. 

    Feb 18, 2008
  • Dabitch's picture
    Dabitch

    Looks like a kids magazine, and you know, for kids it's all about how big the bubbles you can blow get. I'm sure the target market adores this ad. :)

    Feb 18, 2008
  • Wendall's picture
    Wendall

    Neat idea, but once those things start to fall apart it would probably interfere with opening & closing the magazine properly.

    Feb 18, 2008
  • alex's picture
    alex

    Am I alone in seeing a big pink arse there?

    Feb 19, 2008
  • Allan1's picture
    Allan1

    I see it mostly in the third shot, where the magazine is bent back, and the person's head appears smaller than the bubble.

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).
    "Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

    Feb 19, 2008
  • Wendall's picture
    Wendall

    An arse with a bizarre rash? Maybe.

    Feb 19, 2008

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