Leo Burnett, São Paulo, Brazil demonstrate that Big Big bubblegum allows you to make really big bubbles with this "pop-up" effect magazine ad.

Creative Director, Ruy Lindenberg Art Director, Luis Catapano Photographer, Dercílio Vanzelli

Comments (9)

  • purplesimon's picture

    They just couldn't afford the model release fee so they covered the face!

    It's an okay idea but not the best I've ever seen. Then again, in a country that bans billboards, this could well be the best way to reach your desired audience. 

    Feb 18, 2008
  • Dabitch's picture

    Looks like a kids magazine, and you know, for kids it's all about how big the bubbles you can blow get. I'm sure the target market adores this ad. :)

    Feb 18, 2008
  • Wendall's picture

    Neat idea, but once those things start to fall apart it would probably interfere with opening & closing the magazine properly.

    Feb 18, 2008
  • alex's picture

    Am I alone in seeing a big pink arse there?

    Feb 19, 2008
  • Allan1's picture

    I see it mostly in the third shot, where the magazine is bent back, and the person's head appears smaller than the bubble.

    "Remember, no matter where you go... There you are." (Buckaroo Banzai).
    "Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

    Feb 19, 2008
  • Wendall's picture

    An arse with a bizarre rash? Maybe.

    Feb 19, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.