Big Big bubble-gum does "pop-up" magazine ad.

dabitch's picture
Posted by dabitch on 18. February 2008 - 18:04

Leo Burnett, São Paulo, Brazil demonstrate that Big Big bubblegum allows you to make really big bubbles with this "pop-up" effect magazine ad.

Creative Director, Ruy Lindenberg
Art Director, Luis Catapano
Photographer, Dercílio Vanzelli

Your rating: None Average: 3.9 (23 votes)
Submitted by purplesimon on 18. February 2008 - 18:59.
purplesimon's picture

They just couldn't afford the model release fee so they covered the face!

It's an okay idea but not the best I've ever seen. Then again, in a country that bans billboards, this could well be the best way to reach your desired audience. 

Submitted by dabitch on 18. February 2008 - 19:14.
dabitch's picture

Looks like a kids magazine, and you know, for kids it's all about how big the bubbles you can blow get. I'm sure the target market adores this ad. :)

Submitted by Wendall on 18. February 2008 - 21:26.
Wendall's picture

Neat idea, but once those things start to fall apart it would probably interfere with opening & closing the magazine properly.

Submitted by kgeiger on 19. February 2008 - 9:24.
kgeiger's picture

Cool.

Submitted by alex on 19. February 2008 - 15:01.
alex's picture

Am I alone in seeing a big pink arse there?

Submitted by Allan1 on 19. February 2008 - 17:09.
Allan1's picture

I see it mostly in the third shot, where the magazine is bent back, and the person's head appears smaller than the bubble.

Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).
"Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

Submitted by Wendall on 19. February 2008 - 21:38.
Wendall's picture

An arse with a bizarre rash? Maybe.

Submitted by Catapano on 17. March 2008 - 15:20.
Catapano's picture

Thanks for the commentaries. This part was propagated and the a was not expensive sufficient point to make impracticable it. More commentaries: http://www.thecoolhunter.net/ads/Arcor-Bubble-Gum-Ad/ http://adsoftheworld.com/media/ambient/arcor_bubble http://www.ccsp.com.br/ultimas/noticia.php?id=29780

Abs
Catapano, Luis.

Submitted by NoCloset on 17. March 2008 - 15:25.
NoCloset's picture

Great ad, well done.

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