They just couldn't afford the model release fee so they covered the face!

It's an okay idea but not the best I've ever seen. Then again, in a country that bans billboards, this could well be the best way to reach your desired audience. 

Looks like a kids magazine, and you know, for kids it's all about how big the bubbles you can blow get. I'm sure the target market adores this ad. :)

Neat idea, but once those things start to fall apart it would probably interfere with opening & closing the magazine properly.

Cool.

Am I alone in seeing a big pink arse there?

I see it mostly in the third shot, where the magazine is bent back, and the person's head appears smaller than the bubble.

Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).
"Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

An arse with a bizarre rash? Maybe.

Thanks for the commentaries. This part was propagated and the a was not expensive sufficient point to make impracticable it. More commentaries: http://www.thecoolhunter.net/ads/Arcor-Bubble-Gum-Ad/ http://adsoftheworld.com/media/ambient/arcor_bubble http://www.ccsp.com.br/ultimas/noticia.php?id=29780

Abs
Catapano, Luis.

Great ad, well done.