Herzelia loves animals is reminding Israelis that there are too many pets in cages out there and it's time to adopt some of them.Simple execution but well done.

Tzur Golan, Executive Creative Director and Partner at M&C Saatchi Tel Aviv, said: "There is a great satisfaction when you help a small non-profit organization with little financial means reach awareness, and in particular to be able to successfully promote cat and dog adoption. I'm proud of our creative solution and thank our media company and friends in Maximedia for supporting the campaign and donating the billboard".

Ad agency: M&C Saatchi Tel Aviv Creative Director: Tzur Golan