Pantograph is a Japanese model making company & artist collective, whose creations you've seen in both movies and advertising. To self-promote (and make a buck) they set their prop makers loose with only one goal: make a unpractical but really interesting thing. I'd say useless, but none of these things are totally useless, they're impossible, impractical and pointless but not useless. Some of them even seem like we could have something like that, but we don't. It's steam-punk & creative arts meets kindergarden levels of unfettered fantasy, and from there we get the binary typewriter, the barrel of internet, the marble-to-CD press, the 4 singles at once noisy vinyl record player. The Wireless LAN router equipped with vacuum tubes. The opera opera binoculars hidden inside a smartphone. Glorious looking things. You can buy the Parallel World souvenir book book at amazon Japan. It's 160 pages of full color weird inventions and endlessly unlikely products. So cute, and so much fun.

Cho Ho Mura Hiro / pantograph

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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