Spil Creative, the NY based boutique branding studio has created this campaign for Blend Images that "deals with re-thinking the labels we place on people and culture".

”We are very excited about the changes to our branding and our campaign,” said Sarah Fix, Creative
Director at Blend Images. “Our new logo, website, and our brand identity is bold -- stylistically conveying
commercial polish with an editorial edge. Our new ads are provocative – challenging stereotypes
editorially, while holding creatives’ attention visually, with fresh imagery and contemporary design.”

Spil found that Blend is the leading provider of multiethnic imagery; “Working on the Blend campaign has truly been a rewarding experience and a
testament to how creativity can contribute to reshaping our world and perceptions,” adds Damian Dominguez. “I, as a Latin-American, and my Asian-American partner Jieun Lee, did NOT want to see the stereotypical Mexican with a sombrero or the familiar Japanese businessman. We wanted a campaign where friends, regardless of color, are family and women are strong.”