blend spirit

Spil Creative, the NY based boutique branding studio has created this campaign for Blend Images that "deals with re-thinking the labels we place on people and culture".

”We are very excited about the changes to our branding and our campaign,” said Sarah Fix, Creative
Director at Blend Images. “Our new logo, website, and our brand identity is bold -- stylistically conveying
commercial polish with an editorial edge. Our new ads are provocative – challenging stereotypes
editorially, while holding creatives’ attention visually, with fresh imagery and contemporary design.”

Spil found that Blend is the leading provider of multiethnic imagery; “Working on the Blend campaign has truly been a rewarding experience and a
testament to how creativity can contribute to reshaping our world and perceptions,” adds Damian Dominguez. “I, as a Latin-American, and my Asian-American partner Jieun Lee, did NOT want to see the stereotypical Mexican with a sombrero or the familiar Japanese businessman. We wanted a campaign where friends, regardless of color, are family and women are strong.”

Client: Blend Images Creative : Damian Dominguez Jieun Lee Photographer(s): FAMILY BLEND : Patterson Graham SPIRITUAL BLEND : Plush Studios STRONG BLEND: Karin Dreyer

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Designed2Design's picture

    Great looking ads. Very compelling imagery to stop the reader and get them to act. The brand image is held while a direct response attribute is added. I have worked with an agency in Tempe in the past, Global Media Minds, that was also very good at designing compelling creative that still elicited a response from the consumer.

    Jun 17, 2009

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