Advertising Agency: DraftFCB, Johannesburg, South Africa
(two more executions & credits inside!)

Advertised brand: Bob Martin Conditioning Tablets
Headline and copy text (in English): "Imagine what it could do for your dog."

Creative Director: Marthinus Duckitt Art Director: David Mthembu Copywriter: Candice Claassen Photographer: Michael Lewis Published: May 2008

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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