Neogama/BBH, São Paulo, Brazil use the common tradition of family names to show that life goes on for your children when you die.

Client/Product: Bradesco/ Bradesco Life Insurance

Title: Bradesco Life Insurance. Because life goes on for those you love.

Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil Agency website: http://www.neogamabbh.com.br Executive Creative Director: Alexandre Gama Creative Directors: Wilson Mateos, Márcio Ribas Art Director: Daniel Prado Copywriter: Silvio Amorim Illustration: Vaticano (3D) Digital Retouch: Daniel Leão, Alexandre Calvin
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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