Neogama/BBH, São Paulo, Brazil use the common tradition of family names to show that life goes on for your children when you die.

Client/Product: Bradesco/ Bradesco Life Insurance

Title: Bradesco Life Insurance. Because life goes on for those you love.

Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Daniel Prado
Copywriter: Silvio Amorim
Illustration: Vaticano (3D)
Digital Retouch: Daniel Leão, Alexandre Calvin

Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.