Neogama/BBH, São Paulo, Brazil use the common tradition of family names to show that life goes on for your children when you die.
Client/Product: Bradesco/ Bradesco Life Insurance
Title: Bradesco Life Insurance. Because life goes on for those you love.
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Daniel Prado
Copywriter: Silvio Amorim
Illustration: Vaticano (3D)
Digital Retouch: Daniel Leão, Alexandre Calvin