Flipping through In Style I came across this ad for the Braun Activator. After reading the copy, I'm curious about their target audience.
(read on)

So am I right in thinking that women who give their men Braun shavers are wishing they could get with another fella? Definitely a strange concept- especially for an electric shaver. Maybe they are playing off the Desperate Housewives hoopla.

What do you think?


Comments (1)

  • deeped's picture

    Since I never shave I would be really suspicious if my wife gave me a Braun. And I think the women are better of to kiss another fella than put money in the shaverbiz...

    Dec 16, 2004

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.