Breast Cancer Awareness and Saatchi&Saatchi, Malaysia would like to remind us all that you get cancer from pretty much every-dang-thing, ever. Or not.
As scary as this is to read, it won't get me into one of those breast crushing machines. Ever notice that whenever they speak about Breast Cancer on the news they always show some middle-aged woman getting her mammaries crushed in that thing?* You don't see the news showing the doctor snap on a plastic glove and say "now this won't hurt a bit" or the actual embarrasing examination when they talk about prostate cancer. No fair.
* yes, this probably only happens in Scandinavia, but trust me every time they even get close to talking about women's health, presto - middle aged lady doing a breast cancer exam, in living color and close up. Sadly the Breast Cancer Awareness people have yet to tackle the fear this has caused in a generation of younger women who really don't want to get their boobs flattened like pancakes in a weird machine on the national news. We know about the cancer, we're avoiding the freaky and seemingly very public exam.
Executive Creative Director(s): Adrian Miller Executive & Edmund Choe
Art Director: Yee Wai Khuen
Copywriters: Quah Chia Seng & Adrian Miller