Brisbane Writers Festival created a campaign via Publicis Mojo, Brisbane, urging peeps to turn off the TV.

There's also a totally silent (and ironic, considering the media) TV commercial here:
Brisbane Writers Festival - TV - (2008) :15 (Australia)

Client: Brisbane Writer's Festival Agency: Publicis Mojo, Brisbane. Andy Ward : Creative Director Lee Griffin : Art Director Matt Gray : Copywriter

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.