At the end of May, xenophoic attacks were breaking in Johannesburg and South Africa. (photos can be seen here and here) - BBDO and Britelite got together to remind South African citizens of the X they made for freedom in the South Africa's first democratic elections.

Agency: BBDO Cape Town Creatives: Mike Schalit (Executive Creative Director) Ivan Johnson (Creative Director) Quentin Arendse (Deputy Creative Director) Quentin Arendse (Art Director) Hilton Mashonga (Copywriter) Justin Frazer (Agency Producer) Photography by Barry White and all the helping hands at BBDO Cape Town (literally).