In Bucharest, a majority of the drunk drivers are men. Most of them drive under the influence after drinking in bars or clubs. That's where these sobriety testing urinal ads come in.

"Because its nearly impossible to drink while out, without going to the toilet, the urinals in the mens bathrooms were transformed into active reminder of the reduced ability to drive when drunk."

I like it, perhaps I shall install an illustration like that in my loo and have all guests "stay within the lines..."

Advertised brand: Bucharest Traffic Police Advert title: Pissing Test Advertising Agency Mercury 360, Bucharest, Romania Copywriter: Cristian Scurtu Art Director: Diana Serban Creative Group Director: Liviu Turcanu Other additional credits: Corina Gliga Published/Released/Aired: 08, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.