Budweiser gets into the centerfold groove with an ad in this year's Sports Illustrated Swimsuit issue. The ad features 2006 Budweiser Swimsuit model Leeann Tweeden.

Front part of pullout:

Copy: There's one universal truth in this magazine...

Opens up to a spread:

Copy: You can twist anything into a swimsuit.

Budweiser
Commercials: 
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about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (3)

  • Dabitch's picture
    Dabitch

    More like: Ouch OUCH ouch ouch get these frickin' caps off ME!

    Feb 23, 2006
  • deeped's picture
    deeped

    Some parts of me would love to act as bottleopener ;)

    Feb 23, 2006

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