Courtesy of Cossette Toronto, this campaign encourages you to treat Bugles as "the game you can eat," which is great because I remember having these when I was a kid and it was kind of like eating salty sawdust. Weird stuff.

Client: General Mills Brand: Bugles Agency: Cossette, Toronto Creative Director: Daniel Vendramin Copywriter: Anthony Atkinson Art Director: Greg Kouts, Daniel Vendramin Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs Agency Producer: Sarah Moen

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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