Barton F Graf tapped 24 local L.A. artists to create a really big mural on the corner of Sunset and Hyperion for DIageo's whisky brand Bulleit. Why? Well, this the first in a series called Frontier Works, "a set of creative projects to support and celebrate creative people living and working on the modern cultural frontier." Each of the tattoo artists got a panel to do what they wanted with the mural, provided of course it depicted the Bulleit label. No doubt the process was documented and will be shared on Bulleit's social channels, too. In case you're interested in watching someone make a billboard.
Do tattoo shops even qualify as being on the frontier any more? Maybe in some parts of the country they do, but In L.A. they're as ubiquitous as food trucks and donut shops. I'm actually surprised you can't get a tattoo from a food truck at this point

Brand: Bulleit Bourbon Campaign: Frontier Works Client: Diageo North America Diageo leads: Senior VP of Whiskey Brands North America: Sophie Kelly Brand Director, Global and US Bulleit Frontier Whiskey: Ed Bellow Senior Brand Manager: Aditi Gupta Agency: Barton F Graf Founder/Chief Creative Officer: Gerry Graf Group Creative Director: Nick Kaplan, Nate Naylor Copywriter: Christopher Stephens Art Director: Michael Hagos, Kate Overholt Placentra Head of Production: Josh Morse Producer: Theresa Reyes and Saul Metnick Account Director: Yvette Ames and Jennifer Richardi Account Supervisor: Julie Carroll Head of Communications Strategy: Dominic Poynter Strategy Director: Deepa Sen Video Production Company: Barton F Productions 9000 Line Producer: Saul Metnick Director: Arianna LaPenne Production Company: Milk Agency Head of Creative and Integrated Production: Diana Frame Brand Partnerships Director: Samantha Lim