How do you entice people who don't know English into learning it? Tell them it's rewarding, of course. See a new campaign for the British Council from Ogilvy & Mather, Budapest inside, and yes the original tagline was in Hungarian.

Advertising Agency: Ogilvy & Mather, Budapest, Hungary Executive Creative Director: Dalbir Singh Creative Director: Gabor Spielmann Art Director: Eric Napier, Dalbir Singh Copywriter: Dalbir Singh Illustrator: Melinda Szentpetery, Amsterdam

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • RLDavies's picture

    I used to work for the British Council's Design, Print, and Publishing Department. Somewhat surprised to see them using an outside agency, 'cos when I was there absolutely everything was done in-house. Then again, that was almost 10 years ago, so a lot may have changed.

    Jul 10, 2007