about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (12)

  • Wendall's picture
    Wendall

    Are these real? They seem a bit edgy by huge fast food corperation standards.

    Feb 14, 2008
  • Dabitch's picture
    Dabitch

    Bleublancrouge sent them to us as real, not spec, ads stating "Published: November 2007" - just not specifying where. Perhaps in edgy teen magz?

    Feb 14, 2008
  • tod.brody's picture
    tod.brody

    I just find it hard to believe that BK would approve ads that embrace Pimps, Hookers, and Drug Dealers as customers, take on the Catholic Church, and suggest that you pleasure yourself even though they're talking about Whoppers not wankers. Not to mention the whole drunken bar thing.

    Feb 14, 2008
  • Wendall's picture
    Wendall

    Exactly. And I doubt very much this is another case of misunderstanding words, like the McDonald's "I'd hit it" banner. Then again, this may just be for an individual Burgar King store run by someone who doesn't have to worry about maintaining a pristine image.

    Feb 14, 2008
  • tod.brody's picture
    tod.brody

    I suppose that's possible, but don't you think that individual franchises still have a contractual agreement with BK regarding corporate image and do's and don'ts in advertising?

    Feb 14, 2008
  • tod.brody's picture
    tod.brody

    Having gone to Bleublancrouge's website, now I'm not so sure.
    They've done some pretty interesting work for BK. One TV ad shows a cow
    and bull having sex to the tune of Love, Love, Love, I want to mount you baby... and then the tag line says: The Whopper Jr.® Is On Its Way.

    And then there are the ads where men are in relationships with cows...

    On their BK client page, they note that the brand now boasts a personality all its own and an attitude unique in its category.  You can say that again.

    Feb 14, 2008
  • tod.brody's picture
    tod.brody

    Well, I suppose Bleublancrouge is doing it better, but the ads in which the guy is in a relationship with a cow creep me out. The screwing cows ad with the Whopper Jr. tag and the music is funny.

    Feb 14, 2008
  • Dabitch's picture
    Dabitch

    Guys you were right, these ads we're not approved. Just got an email from head honcho. Thus removed.

    Feb 15, 2008
  • tod.brody's picture
    tod.brody

    Yeah, BK might be looking for an older crowd, but I still didn't think they want to tell potential customers to come in late at night when you can join the Pimps, Hookers, Drug Dealers, and drunks, nor do I think they want to alienate all of their potential Christian customers.

    Feb 15, 2008
  • caffeinegoddess's picture
    caffeinegoddess

    Boo. Couldn't they have just marked them as spec to begin with? Ugh. It's like every year there has to be some Wite Out incident. Perhaps that is the term we should coin it...seems appro too. ;)

    Feb 15, 2008
  • Wendall's picture
    Wendall

    The "edgiest" big companies like BK seem to get is emarassing use of slang that's either incorrect or five-plus years out of date.

    Feb 15, 2008

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