Burger King has released a fragrance, possibly the first with a hint of flame-grilled beef, and with the launch they have undressed Piers Morgan. Yep.

The website for the flame-grilled perfume firemeetsdesire.com features former Daily Mirror editor Morgan doing his best attempt at being seductive, draped in only a strategically placed cloth. Morgan periodically winks and the website plays a seductive saxophone track.

So many NOPE's.

Demeter & BK

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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