"At Burger King we offer extra kethup made from fresh tomatoes, any time. How we manage this is of course top secret."
Tray liners for Burger King in Germany.

"pickle in? Pickle out? Only you decide how you want your burger"

"Onions taken out on request"

"Strictly controlled ingredients."

Kudos:
Agency: .start, Munich
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock

First published, November 2007.