Working out may not be this easy but with a seven calorie drink plus a good workout, you're bound to lose some pounds.

I'll bet if people see this after the holiday food fest they'll be lining up to buy a few cases of Neviot +7 to fulfill their New Year's Resolution, too.

Client: Neviot Advertising Agency: Yehoshua \ TBWA, Tel Aviv, Israel Chief Creative Officer: Amit Stoler Creative Director: Koren Waise Copywriters: Nava Ben Moshe, Lior Cohen Art Directors: Dinat Zisner Katz, Yiftach Ambar Photoshop: Assaf Masud Executive Client Director: Erez Barkatz Account Manager : Shani Lurie & Tom Erlich Strategic Planner: Tomer Cohen
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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