Wax, Calgary has had some fun making unexpected twists to classic situations. My fave might be the zombie hidden in the russian doll. Not a Zombie? OK, you explain what the heck that is then. I just watched way to many George A. Romero movies in a row to not think "zombie" about pretty much anything. Even the Barber shop one seems like there's a zombie in it somewhere to me. Hmm, maybe they'll show zombie movies - if so count me in. ;) Six more executions inside folks.

Agency: Wax, Calgary
Joel Arbez : Illustrator
Joe Hospodarec : Creative Director
Joel Arbez : Art Director
Saro Ghazarian : Copywriter
Sebastian Wilcox : Copywriter


Comments (2)

  • purplesimon's picture

    It's not a zombie, it's a baby that's been peeled.

    Sep 11, 2008
  • Robbotman's picture

    Either way, creepy.

    I find that the layout works best with "Bird" Balloon" and "Baseball". In the other executions it gets a bit messy.

    Sep 11, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.