Wax, Calgary has had some fun making unexpected twists to classic situations. My fave might be the zombie hidden in the russian doll. Not a Zombie? OK, you explain what the heck that is then. I just watched way to many George A. Romero movies in a row to not think "zombie" about pretty much anything. Even the Barber shop one seems like there's a zombie in it somewhere to me. Hmm, maybe they'll show zombie movies - if so count me in. ;) Six more executions inside folks.

Agency: Wax, Calgary Joel Arbez : Illustrator Joe Hospodarec : Creative Director Joel Arbez : Art Director Saro Ghazarian : Copywriter Sebastian Wilcox : Copywriter
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • purplesimon's picture
    purplesimon

    It's not a zombie, it's a baby that's been peeled.

    Sep 11, 2008
  • Robbotman's picture
    Robbotman

    Either way, creepy.

    I find that the layout works best with "Bird" Balloon" and "Baseball". In the other executions it gets a bit messy.

    Sep 11, 2008

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