Saving money by using unauthorized auto parts? Camila reminds you that being cheap can get really expensive, under the concept "useless When Needed" a dealer of original spare parts uses a visual metaphor to warn of the danger that is giving up the use of original parts. It may even cause fatal accidents.

Publiká7 has created these visual and are running the campaign as outdoor, online and press ads. Publiká7 has also redesigned Camilla Auto Parts's corporate ID to bring a cleaner modern look to the company and its visual communication.

Advertised brand: Camilla Auto Parts Product: Original Parts Advert title(s): Boot / Chair / Fork / Watering Headline and copy text (in English): Worthless when needed. Buy original parts only. Advertising Agency: Publiká7, Rio das Ostras/RJ, Brazil Creative Director: Micarlos Medeiros Head Of Art/Art Director: Ed Nogueira Copywriter: Ed Nogueira, Micarlos Medeiros Illustrator: Yellow Mello Studio Review: Daniele Robert Graphic Producer: Anderson Fonseca DTP Operation: Rodrigo Souto Media: Regina Paganotti Account: Lilian Machado, Fernanda Vaz, Vanessa Guerra Client: Cammila Souza Published: September - October, 2015