Saving money by using unauthorized auto parts? Camila reminds you that being cheap can get really expensive, under the concept "useless When Needed" a dealer of original spare parts uses a visual metaphor to warn of the danger that is giving up the use of original parts. It may even cause fatal accidents.
Publiká7 has created these visual and are running the campaign as outdoor, online and press ads. Publiká7 has also redesigned Camilla Auto Parts's corporate ID to bring a cleaner modern look to the company and its visual communication.
Advertised brand: Camilla Auto Parts
Product: Original Parts
Advert title(s): Boot / Chair / Fork / Watering
Headline and copy text (in English): Worthless when needed. Buy original parts only.
Advertising Agency: Publiká7, Rio das Ostras/RJ, Brazil
Creative Director: Micarlos Medeiros
Head Of Art/Art Director: Ed Nogueira
Copywriter: Ed Nogueira, Micarlos Medeiros
Illustrator: Yellow Mello Studio
Review: Daniele Robert
Graphic Producer: Anderson Fonseca
DTP Operation: Rodrigo Souto
Media: Regina Paganotti
Account: Lilian Machado, Fernanda Vaz, Vanessa Guerra
Client: Cammila Souza
Published: September - October, 2015