To announce their new bottles in Belgium, Carlsberg (with the help of Duval Guillaume Antwerp) built their logo on poster with the new bottles.
About 500 bottles were used for each poster.
(don't ask me how you get to be ECD, CD and agency producer all at the same time, but I hope you get three paychecks with all them titles mate.)
Creative Directors/Executive Creative Directors: Geoffrey Hantson / Dirk Domen
Copywriter: Geoffrey Hantson
Agency Executive Producer: Dirk Domen