To announce their new bottles in Belgium, Carlsberg (with the help of Duval Guillaume Antwerp) built their logo on poster with the new bottles.

About 500 bottles were used for each poster.

(don't ask me how you get to be ECD, CD and agency producer all at the same time, but I hope you get three paychecks with all them titles mate.)

Creative Directors/Executive Creative Directors: Geoffrey Hantson / Dirk Domen Copywriter: Geoffrey Hantson Agency Executive Producer: Dirk Domen

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • thoofke's picture

    later today you'll be able to play and win a private party with DJ Lambert, 100 friends ... and the new Carlsberg bottles ... on

    Mar 05, 2008

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