In launching their first all organic beer, Carlsberg decided to revive their "Probably the best beer in the world" line.
Switching off the lights for earth hour may help the planet, and switching to an all organic brew helps too. So, on the day of the global initiative Earth Hour, Carlsberg will run this ad in Sweden alerting Swedes to Carlsberg's new brew.

credits: M&C Saatchi Stockholm
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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