Clemenger BBDO, Melbourne did this crazy little pillow-case stunt down under. Wanna sleep resting your head on kitty-doo-doo?
These pillowcases were placed in hotel rooms at a pet care trade conference. As Catsan Crystals wasn’t one of the main products to be featured, our task was to ambush the conference with a memorable idea that highlighted the product benefit of ‘maximum odour control.’
Mathew Jensen (Photographer)
James McGrath (Executive Creative Director)
Ant Keogh (Creative Director)
Grant Rutherford (Creative Director)
Russel Fox (Art Director)
Ant White (Copywriter)