CBS came to Mother New York to help promote the college football season on CBS College Sports.

The idea taps into the extreme passion a fan has for college football. That nothing, no matter how important, can distract a fan from the game. It is always football first.

Project Name: CBS Agency: Mother Client: CBS Executive Creative Director(s): Linus Karlsson & Paul Malmstrom Creative Director: Bobby Hershfield Art Director (s): Lawrence Melilli, Christine Santora Copywriter (s): Matt Mulvey, Jon Lancaric, Bobby Hershfield Producer (creative): Emma Starzacher, Mike Aaron Photographer: Douglas Friedman

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (1)

  • Dabitch's picture

    I'm tempted to start rooting for the Rebels. That giant red cowboy hat is fetching. ;)

    Oct 04, 2009

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