CBS came to Mother New York to help promote the college football season on CBS College Sports.
The idea taps into the extreme passion a fan has for college football. That nothing, no matter how important, can distract a fan from the game. It is always football first.
Project Name: CBS
Agency: Mother
Client: CBS
Executive Creative Director(s): Linus Karlsson & Paul Malmstrom
Creative Director: Bobby Hershfield
Art Director (s): Lawrence Melilli, Christine Santora
Copywriter (s): Matt Mulvey, Jon Lancaric, Bobby Hershfield
Producer (creative): Emma Starzacher, Mike Aaron
Photographer: Douglas Friedman
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I'm tempted to start rooting for the Rebels. That giant red cowboy hat is fetching. ;)
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