Here's a clever use of those annoying 'cover the whole back window of the bus' sticker ads, the sticker makes it look as if the bus is driving backward, featuring Centraal Beheer's old tagline "just call Apeldoorn..."

Apeldoorn
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.