Alaaddin Adworks, Istanbul has created this poster and magazine playdoh ad to promote consciousness among primary school children for Child TEMA, a branch of TEMA (The Turkish Foundation for Combating Soil Erosion for Reforestation and the Protection of Natural Habitats).
The poster will be on the walls of primary schools to create interest to join to the foundation, magazines will also be used to support the campaign.
The copy reads:
Let the game continue!
If there is no soil there is no tree. If there is no tree there is no life. If there is no life there is no game. Soil is life. Come and join to Child TEMA and let life and game continue.
Agency: Alaaddin Adworks, Istanbul
Art Director: Firat Yildiz
Copywriter: Murat Dogu, Birol Özcanli
Playdoh: Metin Akbas
Photographer: Zafer Kaptanoglu