Christina Applegate is the face of "Keep Sparkling", a new campaign for glacéau's fruitwater beverage, described as a "stylish, delicious, zero-cal flavored sparkling water". Applegate was selected by the team at Zambezi as the personification of the brand—the busy modern working woman.

Creative Agency: Zambezi Founder, Executive Creative Director: Brian Ford Founder, Managing Director: Chris Raih Creative Director: Madeleine Grandbois Art Director: Kristen Mann Copywriters: Chelsea Dubois, Lori Jones Director of Account Services: Pete Brown Account Director: Nicole Bush Group Planning Director: Julie Smith Designer: Tanja Caduff Executive Producer: Alex Cohn Print Producer / Art Buyer: Kim Lansill Production Supervisor: Haleh Shoa Associate Producer: Summer Allgyer Photography: Photographer: Jill Greenberg
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about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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