Christina Applegate is the face of "Keep Sparkling", a new campaign for glacéau's fruitwater beverage, described as a "stylish, delicious, zero-cal flavored sparkling water". Applegate was selected by the team at Zambezi as the personification of the brand—the busy modern working woman.

Creative Agency: Zambezi
Founder, Executive Creative Director: Brian Ford
Founder, Managing Director: Chris Raih
Creative Director: Madeleine Grandbois
Art Director: Kristen Mann
Copywriters: Chelsea Dubois, Lori Jones
Director of Account Services: Pete Brown
Account Director: Nicole Bush
Group Planning Director: Julie Smith
Designer: Tanja Caduff
Executive Producer: Alex Cohn
Print Producer / Art Buyer: Kim Lansill
Production Supervisor: Haleh Shoa
Associate Producer: Summer Allgyer

Photographer: Jill Greenberg


Leave a comment

about the author