So Chrysler came out with the 300C STR8 and wanted to advertise how fast that thing is, and Y&R São Paulo were happy to oblige. Looks like (but the email does not explain this) they simply hung thick plastic posters with a wee car and tagline printed on it around the city (note: comments say that the posters are not plastic). When you view anything from the rippled plastic poster - it looks like it's going really fast. Neat.

Also, I've seen that "plastic see through the billboard" idea in Ian Hart's portfolio a year ago, though the Ford Mustang concept billboard is sadly impossible. Think big, but not impossibly big. ;)

A small poster works very well though, and is cheaper to produce, check it out inside.

Tomas Lorente (Creative Director) Cassio Zanatta (Creative Director) Marco Mattos (Art Director) Vinicius Stanzione (Copywriter)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • vini's picture

    this idea is different. it´s not a plastic poster.
    it already brings a image of the lamp post with a "blur" effect.
    and the poster is placed on the lamp posts.

    Jun 07, 2008
  • Dabitch's picture

    One could also argue that it is a different execution (plastic vs photo-blurred) of the same idea. Either way, hard for me to tell if it was plastic or photography on the poster. And either way, I really like the idea.

    Jun 07, 2008
  • Andreas-Udd's picture

    Not that different. I think I might like it more if it was plastic though, now I'm wondering how it looks if you are walking past it and it's not perfectly lined up like in this shot. Will the effect 'work' for the viewer then?

    Jun 09, 2008
  • caffeinegoddess's picture

    But only then would you be close enough to really be able to read the brand name and copy. Guessing the desired response would be to have it catch your attention to come close to read it...but we all know no one reads copy anyway. ;)

    Jun 12, 2008
  • Neo's picture

    It looks like pure photoshop to me.

    Jun 13, 2008

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