Unilever - you know, the people with both Dove and Axe in their product portfolio also sell stuff that makes yellow duckies white. Citra Whitening Body wash "whitens beautiful skin in the bath". Because god forbid we stay looking the way we do, which reminds me I need to get some Dove Summer Glow Body Tanning Lotion so that I stop looking like the lily-white redhead that I am. From Lowe Indonesia.

Client: Unilever, Citra Whitening Body Wash Agency: Lowe Indonesia Artli : Photographer Heru Suryoko : Retoucher Din Sumedi : Executive Creative Director Firman Halim : Creative Director Andruya Andrus : Art Director Anton Jaya : Copywriter Handayani Wirdan : Agency Producer

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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