To introduce its Spring 16 line, Cole Haan uses five l New York City Ballet dancers to celebrate fashion, art, culture and architecture with the World Trade Center Oculus. Cole Haan has earned the distinction of being the very first campaign shot at that location. Conceptually, the World Trade Center Oculus mirrors Cole Haan's ZerøGrand line of clothing in functionality and mobility.
New York City Ballet dancers Sara Mearns, Megan Fairchild and Gretchen Smith, continue their limber roles as brand ambassadors for the brand. You may remember they did something similar last year for the same line. This time they are joined by dancers Craig Hall and Adrian Danchig-Waring.