Ordering a late night pizza? Colgate reminds you, every time you open that lid to the box, that you must brush the stinky anchovies breath away in order to "wake up fresh". Seriously. Anchovies? What were you thinking?
Advertising Agency: Y&R, Paris, France Creative Director: Carmine Coppola Creatives: Laurent Baghdassarian, Daniel Lobatón, Cecile Reinbold