A great idea can keep a campaign going indefinitely. Columbia Sportswear's "tested tough," is one such idea. Just ask the 91-year-old matriarch and Chairman of the Board, Gert Boyle. She was the star of a long-running campaign in the 80's 90's (and perhaps even 2000's ) in which she tested Columbia Sportswear on her son. She's still testing them tough, and I hope she keeps doing so at 100.

Client: Columbia Sportswear

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.