Photographer Hal has explored couples photography for years and held exhibitions around the world with his vacuum sealed couplings. "I have applied the use of the vacuum sealed package, used to store futon covers in everyday life, I found that the couple can be sealed in, with the appearance of being freshly wrapped I have called this event Fresh Love." Someone at Ogilvy & Mather, Japan noticed, slapped a "Condomania" logo on it, and presto we now have a campaign. This is like being a matchmaker between the artist and the brand, instead of being a creative.
Preserve the love. Wear a condom.
Condomania. All colours. All sizes. All styles
Advertising Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Directors / Copywriters: Ricardo Adolfo, Federico Garcia
Art Directors: Paul Matheson, Junkichi Tatsuki
Typographer: Junkichi Tatsuki
Photographer: Photographer Hal
Account team: Hisashi Kitajima, Koichi Maeda