Photographer Hal has explored couples photography for years and held exhibitions around the world with his vacuum sealed couplings. "I have applied the use of the vacuum sealed package, used to store futon covers in everyday life, I found that the couple can be sealed in, with the appearance of being freshly wrapped I have called this event Fresh Love." Someone at Ogilvy & Mather, Japan noticed, slapped a "Condomania" logo on it, and presto we now have a campaign. This is like being a matchmaker between the artist and the brand, instead of being a creative.

Preserve the love. Wear a condom.
Condomania. All colours. All sizes. All styles

Advertising Agency: Ogilvy & Mather, Japan Chief Creative Officer: Ajab Samrai Creative Directors / Copywriters: Ricardo Adolfo, Federico Garcia Art Directors: Paul Matheson, Junkichi Tatsuki Typographer: Junkichi Tatsuki Photographer: Photographer Hal Account team: Hisashi Kitajima, Koichi Maeda
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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